In 2004, i was one of those people but then again, i did not know much about wine at all. But owning a Wine Store dictated i know something about all type of wine including red wine. After all, I had a stream of customers asking for something called Valpolicella.
It was time I learned about red wine and fast, but how do i that when the thought of taking a sip made me cringe. Perhaps I have changed, so i tried a sip and to my dismay nothing had changed. I was starting to break out in a cold sweat. What do i do?
Well I started doing research into wine and discovered what this "body" thing was all about. Simply stated it equates to the intensity of flavour. Could this be the answer I thought? I researched more and discovered that the lowest body is a 2 out of a scale of 5. And what fall into that range? The answer is Chianti!
Now I had heard of Chianti from the movie "Silence of the Lambs" but had never tried it before. I headed out to the LCBO to get a bottle.
I poured a glass, swirled the wine in the glass and took a sip..... Now that is more like it!! It was not overpowering and had i could actually taste many more flavours then my old white wine standby.
Since that time, i have tried all types of red wine like: Amarone, Carmenere, Malbec and of course Shiraz. I can now enjoy them all.
The trick was, start with a low body. I have had many customers successfully make the transition like i did. Now i see that white wine sales in the store are starting to take on the sales of red wine..... Back to the drawing board!